Describe how the challenge was overcome tell of the battle. Sum it up give it a happy ending. On the The National Center for the Middle Market site, journalist Erik Sherman laid out what he sees as the "fairly strict formula" for a case study:.
There may be other structures that could work, and experimentation can be good, but only so long as all these points are covered at a minimum in the final piece. Another way to look at it is to think of case studies as stories told from the perspective of a happy customer. These kind of stories, says Slaunwhite, are hard to resist reading.
Hibbard, who wrote the book Stories that Sell , says there are two types of audiences: And just like a city keeps its signpost format the same, so too should your case study library. In her case study mistakes ebook, Hibbard offers another approach: But the most interesting stories usually take a more creative path. Instead, she encourages you to think about the personality of your audience and consider what would resonate with them most. Here are three alternatives she recommends:.
See the "Label the Customer" top below. Readers who want to know more can click through to a complete version that goes into more detail. Selecting what type of customer—marketer, small business owner or data scientist—to profile is a major task in itself, one that involves first understanding who will pay for your product. At Zapier, we send out an automated email invitation every Wednesday asking customers who meet a certain app usage condition to participate in a case study.
In the plain-text email, the customer is asked to fill out a short form with questions such as, "What results have you seen since using Zapier? Since implementing this automated request and retrieval process in December, more than customers have submitted their stories for case studies. Another method to build a list of case study candidates is to offer incentives , both to customers themselves and your sales team.
Hibbard, who runs a case study consultancy , encourages leaning on your salespeople, too. Other methods, such as offering an award for the best use of your product, are present, too. This process is easy to implement as saving favorited tweets can be automated with a Zap. This attachment outlines these five items:. Hibbard also recommends supplying your customer the final approval form to use the case study upfront, Graham shared. Sharing this approval form before taking up one to two hours of their and your time will be beneficial to both parties.
Readers want to see how you helped real people in real companies solve real business problems," Spindler writes on his blog. Which undermines your credibility," he writes. Though this label was, in reality randomly handed out, those who received it had a 15 percent higher turnout than the other group.
Instead of saying, "our online marketing services led to these results," be specific about your product or service, Kristi Hines , a blog marketing professional, encourages on the Kissmetrics blog. Never pretend to have done more than you did. Instead of ambiguous phrases like "cut time in half," Hines calls for using real numbers in case studies. Make the "clear as day," she says.
When presenting a case study, show what you product has done on average for your range of clients. Not all impressive results come in number form, says Sorenson on the HubSpot blog.
If the end result is impressive and you know your prospects might find these results important, share them through direct quotes that you visually call out within the case study content," she write. No KPI needed there. In her interviews, Hibbard says she likes to ask the following question to possibly pull out an anecdote result: To make it as attention-grabbing as possible, include percentages and strong action verbs.
Here are some good examples from real-life case studies:. Many people think that learning how to write a business case study involves incorporating jargon and corporate-speak into the writing. In fact, writing a business case study requires you to keep your language simple rather than making it more complicated.
The more you can avoid corporate jargon in your case studies, the better. In addition to making them more natural and approachable, this will also allow non-customers to approach your case study without being intimidated away by overly complicated case study language. A case study is not the place to leave out critical data.
Instead, write from the beginning to the end and keep it as accurate and chronological as possible. This will help flesh out the entire circumstances surrounding your interaction with the client and allow your readers to understand your impact more effectively. Since a case study is designed, at least in part, for press distribution, it should be outfitted with your contact information and details.
This will allow other companies, customers, and more to contact you regarding the case study, and will help to make the information within it more accessible to other people. This will provide enough information for interested parties to contact you and can help boost the ROI of your case study down the road. Simple things, like using text boxes to pull out key facts, statistics, and quotes, and inputting related graphics and charts can make all of the difference in your case study and should be used liberally to enhance its value and interest.
We can help — our lead designer is familiar with how to take copy and create custom, beautiful designs in Adobe to match! Check out our case study service here. This may mean publishing the case study on your blog, reaching out to relevant publishing platforms, or gating the case study and using it to drive email sign-ups for your company. First, as a blog post: In addition to making your case studies more efficient, this will also help you create the best possible case study and not drive yourself into the ground as you do it.
This should include the following components:. Case studies are an incredibly useful tool and can have a massive positive impact on your content marketing. In addition to helping your customers understand the benefits of your services, case studies also provide an essential platform for new clients to see your products at work, which can be all they need to convert and become brand evangelists. Simple, effective, and critical for your company, this is one ROI-boosting move you simply will not regret.
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Guidelines for Writing a Case Study Analysis. A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.
How to Write a Business Case Study 1. Determine the case study's objective and format. All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives and take a few different forms.
Case studies are an invaluable record of the clinical practices of a profession. While case studies cannot provide specific guidance for the management of successive patients, they are a record of clinical interactions which help us to frame questions for more rigorously designed clinical studies. The case study writing process includes several moving parts. However, by streamlining your workflow from start to finish, you can ensure no steps get missed. Here are the seven steps this post will cover to get the job done.
Business case studies can have a massive impact on your marketing, done right.. While they cost time and effort to create, they can be a stellar tactic to draw new customers to your business and help you earn new clients. Case Studies. T his guide examines case studies, a form of qualitative descriptive research that is used to look at individuals, a small group of participants, or a group as a whole. Researchers collect data about participants using participant and direct observations, interviews, protocols, tests, examinations of records, and collections of writing .